Built in Mexico: Chevrolet Cruze

General Motors brand Chevrolet confirmed it was heading to Mexico to take advantage of the cheaper labor and make use of North American free trade agreements. The move is a part of a $5 billion investment General Motors plans on making through 2018. In all, the automaker is investing $350 million in the Coahuila Ramos Arizpe plant.

“This investment, part of the $5 billion announced last December for the whole country, strengthens the presence of GM Ramos Arizpe in the production of our company worldwide and, of course, will consolidate Mexico as the sixth producer of cars for GM, with 7 percent of global production…” said Ernesto M. Hernandez, president and CEO, GM Mexico.

The Chevrolet Cruze is currently built in South Korea and imported to Mexico. In 2014, over 7,500 units were sold in Mexico alone. Once production begins in Mexico, enough Cruzes will be produced to meet domestic demand and export to other countries. The Chevrolet Cruze will no longer be imported into the country.

The Cruze is currently manufactured at the General Motors plant in Lordstown, Ohio. The company is also pushing to begin production in China. Mexico holds a high demand for compact cars so it’s no surprise the Cruze will be built domestically.

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