Still Loving Chevy’s #TheNew Campaign

About three months ago, Chevy began its #TheNew campaign, a marketing effort to shed new light on the brand’s direction and future.

#TheNew campaign has done a lot more than that though as millions of social media users have utilized the hashtag to share their stories with Chevrolet and the rest of the world. The result has been pretty incredible.

Chevy’s video above shows how concepts like love and family have evolved… but of course, some things never change and what’s most important about our values still remains unchanged in all the important ways. It’s a sweet little reminder that although change is unavoidable and nearly constant, what matters most remains the same at its core. Chevrolet’s newest lineup is its most impressive yet, but the brand hasn’t let growth and improvement overshadow values. Progress has not come for the price of sacrificing quality or attention to detail.

We think #TheNew campaign is a home run, and we love that an enormous, global company like Chevrolet is making itself seem human and approachable with this digital project.

What’s #TheNew for you? Chevrolet says it best: “when you know what you stand for, you know where you’re going. A whole new lineup for a whole new world. The new us, like the old us, is built on the things that matter most.”


Like Hanner Chevrolet on Facebook for more of #TheNew in Baird, TX


Here at Hanner Chevrolet, #TheNew us involves constantly adapting to the changing needs of our customers as the automotive market shifts and evolves. Of course, there will always be the old us, proud of our family-owned and operated dealership, our Texas roots, and our unmatched dedication to customer service. Come be part of our family, and experience #TheNew Chevrolet!

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